I’m an experience strategist, researcher and designer based in NYC.

I specialize in complex environments like healthcare, enterprise, finance,
public sector, and more.

I lead projects and teams with care, curiosity, creativity, and courage.

How I can help

Understanding your audience

Using a toolbox of quantitative and qualitative methods, I can help you understand your customer’s background, mindset, and drivers that influence their connection to your product, service, or experience.

Bringing teams together around a goal

I collaborate with and lead multidisciplinary teams to bring results, provide clarity and efficiency, prioritize what’s important, and enable everyone to focus on what they do best.

Designing services with a systems thinking lens

I help develop a clear view of all touchpoints, end-to-end, grounded in the customer experience. You will see when and where pain points happen so you can identify opportunities with precision.

Evaluating ideas and experiences

With quick, iterative testing, I can provide a clear plan around what to do next, what to fix first, and what to change to turn it into the best possible customer experience.

Setting up research operations

I systematize actionable, compliant, inclusive, AI-supported, trauma-informed research so it has an effective, ongoing, and lasting reach across the organization.

Designing concepts and prototyping

I will help you explore different versions of your product or service and see what works with customers before launching, quickly and cost-effectively.

Select case studies

  • Tax Filing Tool

    Giving taxpayers a free, easy tax filing option

    IRS DIRECT FILE

    Continuous testing, foundational research, design, and research operations resulting in 96% positive reviews.

    View case study

  • Envisioning a modernized health care system

    INDIAN HEALTH SERVICE

    Qualitative research and service design to identify Health IT needs of the nation-wide health care system serving American Indian and Alaska Native communities.

    View case study

  • Helping manufacturers identify and prioritize production tasks

    INFOR

    Iterative research and design to improve day-to-day tasks and alerts management for manufacturing production planners.

    View case study

Who I worked with

    • Coforma

    • Isobar

    • Method

    • RAPP

    • R/GA

    • SapientRazorfish

    • UXL

    • Bayer

    • Centers for Medicare and Medicaid Services

    • Johnson & Johnson

    • Merck

    • Pfizer

    • Planned Parenthood

    • Walgreens

    • Tuple Health

    • U.S. Health and Human Services

    • Centers for Medicare and Medicaid Services

    • Immigration Policy Tracking Project

    • Indian Health Service

    • Internal Revenue Service (IRS)

    • National Science Foundation

    • New America

    • Planned Parenthood

    • Resilience Advocacy Project

    • U.S. Department of Health and Human Services

    • U.S. Department of Homeland Security

    • U.S. Office of Personnel Management

    • Citibank

    • Barclays

    • E*Trade

    • Internal Revenue Service (IRS)

    • J.P. Morgan Chase

    • Morgan Stanley

    • Scottrade

    • Astrocenter

    • Chobani

    • Infor

    • LogicMonitor

    • Madison Square Garden

    • McKinsey & Co.

    • Mercedes Benz

    • Nike

    • Travel Channel

    • Verizon

    • Walmart

    • Weather Channel

Contact me

Who I am

I'm a NYC-based UX researcher and designer from Brazil. My expertise in addressing wicked problems comes from my passion for arts and humanities, and thoughtfully engaging in difficult conversations. I aim to bring all affected voices to the table to collaborate on solutions that meet various needs and desires.

I was a photographer in a previous life. I also enjoy doing acrobatics in my aerial hammock, taking any excuse to travel somewhere known or unknown, existing at a spa, reading, spoiling my cat, watching movies, and hanging out with my friends.

Contact me

Hit me up if you have questions, requests, or just want to say hi!